Why sponsor
Guaranteed ROI, Less Noise
Why ET-x Delivers Superior ROI Compared to Traditional Tradeshows
At ET-x, we don’t do booths, badge scans, or hopeful handshakes. We deliver ROI.
Traditional tradeshows rack up the expenses—booth construction, travel, drayage, staffing—without guaranteed meaningful engagements. In contrast, ET-x ensures that every interaction is purposeful and impactful. (and it’s easily half the cost!)

Here’s what else sets it apart:
✔ Vetted Buyers, Not Random Traffic
Every executive you meet has been carefully qualified for budget, authority, and project relevance. No more chasing lukewarm leads.
✔ Pre-Scheduled, High-Value Meetings
ET-x facilitates curated, 1:1 meetings between senior IT decision-makers and solution providers. This targeted approach ensures that both parties engage in relevant, solution-focused discussions, leading to higher conversion rates and shorter sales cycles.
✔ Quality Over Quantity
Unlike large tradeshows where meaningful conversations can be rare, ET-x prioritizes quality interactions. Our format fosters deeper connections, leading to long-term partnerships and deals.
Go Straight to ROI.
Join ET-x and discover how a focused, curated event can help you go from vetted buyers to signed deals faster.




The ET-x Value Proposition is Simple…
As a sponsor, you have guaranteed one-on-one time with executive decision makers. Our “1:1 Meeting/Case Study-Boardroom” approach creates results at a fraction of the cost compared to attending a large industry trade event or traditional conference.
Sponsors schedule meetings beginning 2 weeks before the event through our online scheduling system, as well as on site.
Private Case Study Presentations with 8-10 executives in a boardroom setting; perfect for candid conversations and end user feedback.
Additional networking opportunities including: receptions, breakfasts and luncheons, golf, casino night and awards night where attending executives vote on the best vendor products and presentations.
Keynote presentations and panels: in-depth presentations and panel discussions featuring vendor executives on solutions, trends, tools, techniques and procedures.
ET-x is an exclusive forum where buyers and sellers can come together, in an environment facilitated by experts to share their experiences, needs, products and services.
ET-x is held in an ideal resort setting with comfort, food and networking that is first class.
We offer multiple sponsorship levels and work closely with sponsors to make sure you receive the maximum ROI. This
high-end program builds in scheduled 1:1 time and interaction between attending executives and sponsor representatives. ET-x is unique and stands alone in its ability to deliver this level of quality meeting time among current and future business partners.
Qualified Attendees
The qualified, high-level decision makers that attend ET-x are highly curated through a targeted recruitment and qualification process. We bring in high-level decision makers, not an abundance of unqualified attendees. All vetted executives receive a full participation package that includes travel, hotel accommodations, meals and registration costs.
This ensures a cost-effective and quality peer-to-peer experience for attendees – and a 100% qualified audience for participating sponsors.
In consideration for their hosted package, all end user attendees sign an agreement that stipulates the requirement of their full participation in all meetings and sessions. When a sponsor comes to ET-x, they know that they will have meaningful meetings. Sponsors’ 1:1 and group boardrooms are pre-scheduled, so they know exactly who they are meeting with
how to prepare.
Current and Previous Attending Companies
- Almac Group
- Aramark
- Ardent Mills
- Arizona DES
- American Bureau of Shipping (ABS)
- Bank of America
- Bacardi
- Blue Cross Blue Shield of Massachusetts
- Brown Jordan
- Canadian Red Cross
- Capgemini
- Caesars Entertainment, Inc.
- City of Philadelphia
- CJP/IIUI
- ConocoPhillips Company
- Cox Farms
- Curinos
- Cummins Inc
- Dow Jones & Company, Inc.
- De Havilland Aircraft of Canada
- Denver Water
- DIALOG
- Draper
- Dun & Bradstreet
- Endeavor
- Feith Systems and Software
- General Dynamics Information Technology
- General Electric Company
- GM Financial
- GEICO Insurance Agency LLC
- Governor of California
- Henry Schein One
- Hewlett Packard Enterprise Company
- Harvard University
- InformaStorm
- Intercontinental Bank
- Johnson & Johnson
- Juniper Networks, Inc.
- JPMorgan Chase & Co.
- Kingston Technology Company Inc
- Kirkland & Ellis
- Land O’ Lakes
- Lineage
- Mattress Firm
- ManpowerGroup
- Maximus
- McDonald’s
- MFA Incorporated
- Mitel
- Miami-Dade County
- Motorola Solutions, Inc.
- Motion Industries, Inc.
- National Oceanic and Atmospheric Administration
- Oracle
- Paradies Lagardère
- PBS
- Peavey Industries LP
- PepsiCo
- PTC
- PwC
- Red Cross
- Rivkin Radler, LLP
- Summit Utilities
- Synovus Financial Corp
- Sysco Corporation
- The Honey Baked Ham
- The Salvation Army
- The University of Oklahoma
- The Weather Channel
- Tracpoint
- Tricorn Reference Lab
- Tufts Medical Center Inc
- UKG Inc
- UNFI
- UPS
- United Parcel Service, Inc.
- United States Army
- US Foods
- Vaco
- Vistaprint
- Verizon
- Virgin Pulse Inc
- Vita Plus
- VMware Inc
- Waste Management, Inc
- Zywave

Patrick Gallagher
Sales Manager
Messe Stuttgart, Inc.
patrick.gallagher@messe-stuttgart.us

Andrew Piantidosi
Sales Manager
Messe Stuttgart, Inc.
andrew.piantidosi@messe-stuttgart.us

ET-x is produced by
Messe Stuttgart, Inc.
Enterprise Technology exchange
NOVEMBER 11-13, 2024
Park Hyatt Aviara Resort
Carlsbad, CA
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